September 25 - 2020
ALANUI presents SS21 Women & Men Collection at Milano Digital Fashion Week

Traveling with the mind, with open heart and open eyes. From the desert to the tennis court – a new, liberating sense of escapism.


For the Spring/Summer 2021 season, Alanui invites to experience an incredible adventure through the cathartic and timeless nature of vast and silent lands.


Sweet dreams of wild horses running free through the Utah desert, vibrant sunsets and sunrises in the orange light of Arizona’s Monument Valley, desert roses blooming in New Mexico’s apparently bleak landscapes. The Milan-based brand imagines a boundless journey through unexplored territories.


Celebrating the eternally charming beauty of the Western wonders, Alanui brings its knitwear experimentation to the next level by presenting a rich, charming collection playing with a desert-inspired iconography that is intertwined with a tennis inspiration.


View Alanui SS21 collection: 


25th September 2020, 10:00 AM (CET)