“Keep looking up… that’s the secret of life”
Reinforcing the green message, Alanui, not only uses accessories, including studs, crafted from recycled materials, but also created an exclusive licensing agreement with the Peanuts to develop a range of pieces decorated with Charles Monroe Schulz’s pioneering comic strips promoting environmental awareness. For example, an Icon cardigan, crafted from regenerated cashmere, shows an intarsia of Snoopy lying on the globe framed with the “Keep it Clean. Keep it Green” wording.
Snoopy, as well other iconic Peanuts’ characters, such as Woodstock and Spike, become the protagonists of intarsia, embroidered patches and jacquard motifs, depicting scenes set in the desert and at fun rodeo shows, while slogans, including “Space is the place” and “Cosmic Alanui,” pop up on the back of cardigans.