June 30 - 2021
ALANUI presents A JOURNEY TO THE SOUTH OF THE WORLD

After rediscovering a letter written by their grandmother on the day of their birth, two Chilean siblings living abroad feel compelled to embark on a journey to discover their roots and their homeland.

 

This is the storyline of the fashion movie directed by Ivan Olita to celebrate the launch of our Fall/Winter 2021 campaign: a poetic and exciting trip on a motorcycle across the harsh and lunar landscapes of the Atacama, traveling through red mountains, dusty roads, magnificent cacti and dazzling deserts of salt.

 

A declaration of love for the land that has inspired our latest collection.

 

“Celebrate the Atacama, because among the stones, the tree branches and the birdsong, you will find me”, say the final verses of the grandmother’s letter. “When every shooting star appears, under the clearest sky, you will realize that I have never left you.” – Andrea Amosson

 

Discover more on: https://www.crfashionbook.com/fashion/a36877522/alanui-presents-fw21-collection-in-fashion-film-a-journey-to-the-south-of-the-world/

 

Shop our FW21 collection on:

 

Women: https://www.farfetch.com/uk/stories/men/alanui-edit-fw21

 

Men: https://www.farfetch.com/uk/stories/men/alanui-edit-fw21