The journey as an expansion of personal horizons, strengthening of human bonds and accumulation of emotions and experiences is the fueling principle of ALANUI, project originated by the dialogue between siblings Nicolò and Carlotta Oddi. Alanui was conceived as a luxurious and emotion-charged garment that could be the perfect travel companion, getting better as experiences grew, and keeping textural record of them.
The name, apropos, means “large path” in the Hawaiian language.
Alanui has started its journey as a brand with a collection that focuses on a single item, produced in a variety of patterns: a buttonless oversized jacquard cashmere cardigan, edged with a dense fringe and closed with a two-tone belt.
That’s it: an adaptable piece with no immediate gender connotation and no season. The colorful jacquards pay homage to the Indian America iconography, but this is just the beginning of a path that can lead in many different directions.
The f/w 17 collection marks a new step of the ongoing journey. The buttonless oversized jacquard cashmere cardigan is the center of a system which grows organically, including not only different jacquards and cashmere weights, but also new styles: a hooded cardigan with patch pockets, a poncho, an oversized fisherman’s sweater. Handmade tassels and fringes are the whimsical and tactile Alanui signature that runs throughout, together with the welcoming fit and a defining sense of both adventure and coziness. The journey has just begun.
Alanui is lovingly and painstakingly crafted in order to get to the level of luxury that truly gets better with time.
The complete opposite of throwaway fashion, the oversized cardigans are made with the finest Italian cashmere, from four to seven different yarns, taking between five and seven hours to be knitted and another six to be assembled, plus more additional hours if it requires hand embroideries.
Every detail goes into the building of something uniquely luxurious yet eminently understated, from the hand-woven labels to the hand-made fringes, from the tactile paper of the box to the Hawaiian fragrance that is spritzed on each cardigan before being boxed.
Alanui is meant to follow who owns it on the large path of life and experience.
Nicolò and Carlotta Oddi conceived the cardigan as a canvas of artistic expression and a celebration of superior craft. They’re aiming to grow and evolve starting from here.